About Pavel Gurov: AI, disinformation and research

Gurov Digital

Hi, I'm Pavel, based in Berlin. I founded Dosimeter, which monitors disinformation in AI answers, and I also build AI agents and apps.

I've worked with Adobe, Visa, the British Council, the Stockholm School of Economics, World Press Photo and Notion.

For the last four years my projects have focused on FIMI (foreign information manipulation and interference), CIB (coordinated inauthentic behavior) on social media, and counter-disinformation with AI.

I did this work with international non-profits, EU institutions and global media brands. Organization names are available upon request.

Currently, the subject of my research is a technique the European External Action Service calls “LLM grooming” - in other words, misinformation poisoning of the replies from popular AI services (ChatGPT, Perplexity, Google AI Overviews, Copilot, Claude, Gemini, Grok, DeepSeek).

I measure it with Dosimeter, a nonprofit project that I founded.

Career path

18 years in digital

Social media strategy
Content, online communities and ad campaigns for brands - first as a contractor, then as a consultant. An engineers' community on Facebook for KONE and an employer-branding campaign for KFC
Kyiv, Odesa, Kharkiv
Advised Ukrainian clients on Instagram and TikTok: the country's largest bank, a fashion designer, a TV host and a stand-up comedian. Spoke at Social Media Week Kyiv, hosted by Adweek and DepositPhotos
Podcasting
The Apple Podcasts editorial team named the Gurov Digital podcast one of the best new podcasts of 2019
4 seasons, 1.4 million listens, #1 in its category in 6 countries. Some episodes were pressed on vinyl
Tallinn
Co-created an online Instagram course for small businesses with the Tallinn City Government. Worked with Visit Estonia and e-Residency, gave interviews to Estonian TV and radio
Creator economy
9 years of blogging, over 120,000 followers on 7 channels, Berlin's second-biggest AI and tech creator on Instagram (Manus AI ranking, August 2026)
Buenos Aires
Took part in a Meta digital marketing workshop at the city's innovation center
Seoul
Worked from Digital Media City and Seoul Startup Hub Gongdeok
Digital nomadism
Lived as a digital nomad in many countries, from Latin America to Southeast Asia, long before remote work became mainstream
Vilnius
Lectures on how the Kremlin spreads propaganda through social media, at the European Humanities University
FIMI and CIB
4 years countering foreign information manipulation and interference (FIMI) and coordinated inauthentic behavior (CIB) on social media, tracking election narratives for international non-profits, institutions and media brands
Led or took part in several projects that used AI to counter election disinformation on European media platforms
Berlin
Spoke at the Berlin Blogger Summit and Smart Forum, appeared as a guest expert on RBB radio.
A regular at AI pitch events and conferences - happy to meet up, just get in touch.
AI agents & automation
Building AI agents and indie apps. Writing about AI security, including prompt injection and misuse of agent tools, in the newsletter
Working on a new product. More soon